About Wild Fennel Co.
Wild Fennel Co. is a range of gourmet seasonings for meat and fish, inspired by traditional flavour pairings from around the world. Designed to be simple to use, versatile and full of flavour, our seasonings will enhance your favourite recipes and inspire new creations.
Wild Fennel Co. was created by me - Dan Pearson - a former chef from the UK, and my wife Jo, illustrator and designer. Initially we started the business as a hobby and after their success with friends and family we began selling at local farmers markets. From there on things have snowballed, and Wild Fennel Co. seasonings can now be found the length and breadth of New Zealand.
You can read a little more information about Wild Fennel Co. here on our FAQs page.